Cobb County's 2026 property tax bills are due October 15. Here's what the new assessment notices mean for your Marietta home value and your next move.
pricing strategy
A single national statistic just quietly crossed a threshold it hasn't touched in more than ten years, and the instinct for a lot of sellers is going to be to panic, either by slashing their asking price before anyone even makes an offer, or by pulling their home off the market entirely and waiting for the storm to pass. Neither reaction actually holds up once you look at what's really behind the...
A story has been making the rounds about a fifty million dollar deal in Manhattan that nearly fell apart over an AI-generated opinion. The buyer asked ChatGPT if fifty million was too much. It said yes. The seller asked ChatGPT if fifty million was too low. It said yes to that too.Everyone got the answer they wanted to hear, which is exactly the problem. As the CEO of Coldwell Banker has put it, these...
Mortgage rates just touched their highest point in a year, and if you've been holding out for relief before making a move, there's a specific number driving that outcome that almost never gets mentioned in the headlines. Once you understand how it works, you'll see today's rate environment for what it actually is, and stop waiting on a shift that likely isn't coming anytime soon.There's also fresh data on...
Fresh national data just dropped that changes how sellers should think about pricing right now, and at first glance, it looks like bad news. Home prices are genuinely declining. But once you understand the mechanics behind that decline, it becomes something entirely different: a real opportunity for sellers who read the situation correctly, and a costly blind spot for sellers who don't. None of this is...
Picture this: your buyer’s offer gets accepted, paperwork gets signed, and for a moment it feels like the hard part is behind you. Then, a few weeks in, the lender’s appraisal comes back well under what your buyer agreed to pay, and suddenly the entire deal is up for renegotiation.This isn’t some rare fluke reserved for other people’s transactions, it’s becoming more common,...
A phrase I hear on almost every listing consultation: “What if we price it a little high, just to leave room to negotiate?” On the surface, it sounds reasonable. In practice, it’s one of the costliest pricing decisions a seller can make, and most don’t realize the damage until their home has already been sitting for weeks, going stale, with no clear explanation...
Eighty percent. That’s the share of home sellers right now who expect to get their full asking price, or more, when they sell. When I first came across that number, it stopped me in my tracks, because the data on what’s actually happening in the market tells a very different story. I get where the expectation comes from. For a few years, that really was the market. But a lot has changed since...
There’s a number in your head. Maybe you’ve had it there for a while. It’s based on what you paid, what you’ve put into the home over the years, what your neighbor told you theirs sold for, or just what feels right given everything you know about your house. That number means something to you, and that’s completely understandable. But here’s the truth I’ve had to deliver more times than...