pricing strategy

Mortgage rates just touched their highest point in a year, and if you've been holding out for relief before making a move, there's a specific number driving that outcome that almost never gets mentioned in the headlines. Once you understand how it works, you'll see today's rate environment for what it actually is, and stop waiting on a shift that likely isn't coming anytime soon.There's also fresh data on...

Fresh national data just dropped that changes how sellers should think about pricing right now, and at first glance, it looks like bad news. Home prices are genuinely declining. But once you understand the mechanics behind that decline, it becomes something entirely different: a real opportunity for sellers who read the situation correctly, and a costly blind spot for sellers who don't. None of this is...

Picture this: your buyer’s offer gets accepted, paperwork gets signed, and for a moment it feels like the hard part is behind you. Then, a few weeks in, the lender’s appraisal comes back well under what your buyer agreed to pay, and suddenly the entire deal is up for renegotiation.This isn’t some rare fluke reserved for other people’s transactions, it’s becoming more common,...

A phrase I hear on almost every listing consultation: “What if we price it a little high, just to leave room to negotiate?” On the surface, it sounds reasonable. In practice, it’s one of the costliest pricing decisions a seller can make, and most don’t realize the damage until their home has already been sitting for weeks, going stale, with no clear explanation...

Eighty percent. That’s the share of home sellers right now who expect to get their full asking price, or more, when they sell. When I first came across that number, it stopped me in my tracks, because the data on what’s actually happening in the market tells a very different story. I get where the expectation comes from. For a few years, that really was the market. But a lot has changed since...

There's a number in your head. Maybe you've had it there for a while. It's based on what you paid, what you've put into the home over the years, what your neighbor told you theirs sold for, or just what feels right given everything you know about your house. That number means something to you, and that's completely understandable.But here's the truth I've had to deliver more times than I can count: the...