home pricing strategy

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How Buyers Think About Price — and What That Means for You

When sellers think about price, they almost always start from the inside out. What did I pay for this home? What have I put into it over the years? What do I need to walk away with to make the next move work? What does it feel like this home is worth? These are all completely understandable ways to think about price. They're just not how buyers think about it. Buyers approach price from the outside in....