A phrase I hear on almost every listing consultation: “What if we price it a little high, just to leave room to negotiate?” On the surface, it sounds reasonable. In practice, it’s one of the costliest pricing decisions a seller can make, and most don’t realize the damage until their home has already been sitting for weeks, going stale, with no clear explanation...
Eighty percent. That’s the share of home sellers right now who expect to get their full asking price, or more, when they sell. When I first came across that number, it stopped me in my tracks, because the data on what’s actually happening in the market tells a very different story. I get where the expectation comes from. For a few years, that really was the market. But a lot has changed since...
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